Case Study | BADG Facing Futures

Written By Tiffany Farney

Client: Black Artists + Designers Guild (BADG)

"Futures Facing" by the Black Artists + Designers Guild (BADG) was a collaborative project with Colossal Media and Lamar Advertising, featuring a 20' x 45' hand-painted wallscape in Williamsburg, Brooklyn, and billboards showcasing a new BADG artwork that celebrates the power of Black Imagination and Collective Action.

The mural features BADG’s manifesto: We are liberatory, celebratory, collaborative, community, active, activists. In addition to the mural, the artwork was displayed on 383 Lamar digital billboards nationwide during Black History Month. The project highlighted the intersection of traditional art and digital technology, amplifying the message across multiple platforms. In collaboration with Cordero Consulting, we supported the project and media outreach.

Bronze OBIE Award for Public Service & Nonprofit 2024

Results

This award-winning campaign garnered over 33 million combined impressions, with coverage in prominent broadcast, print, and digital publications including Spectrum NY 1, The New York Times, Fast Company, Interior Design, Modern Luxury Edition, and Digital Signage Today.

  • 33.3 Million Combined Impressions

  • 25+ earned PR placements

Photography by Sophia Chambers

Tiffany Farney
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